Creative Writing
You know what you've got to
Don't make the mistake of putting text on your
Attention to
say
, but just can't put it into words
?Don't make the mistake of putting text on your
website
that doesn't make the grade. Grammar, spelling, punctuation or all common areas where minor mistakes
are made. Whilst on the surface this may seem a trivial matter, underlying the fact is a website
ran by a company who doesn't pay attention to detail
.Attention to
detail
is what makes certain companies stand out. Let one of those companies
be yours by letting HighwaySoft compose
and audit
your creative text.
Content Management Systems
As well as offering dynamic website design and implementation, HighwaySoft also offers Content Management of your data.
The quality of your data is important for several reasons. For instance, search engines will look at your data in order to asses the page ranking it will give. By creating your data in a specific way (SEO), page rankings can be improved. If you are selling products from a well known manufacturer, chances are there are other sites out there doing so too. By creating different data sets of this information, not only will the search engines appreciate it more, so will your customers. It is easy to tell ported text from text which has been uniquely created.
Product Data Maintenance
→ Unique Text Created
→ Search Engine Optimised (SEO)
→ Images Sourced
Creating good content for your website is a skilled and time consuming procedure. If done correctly, your web page will look good, read well and be search engine friendly. Done incorrectly and the opposite is true.
Don't leave it to chance that anybody can do it, let HighwaySoft maintain your product database. You can be assured of professional, accurate, unique and informative text everytime for every product.
Low Cost Bathrooms
→ Content Management
Low Cost Bathrooms were faced with the common problem of converting an ageing & tired eBay shop into a fresh, contemporary e-commerce website. The main work which would underpin the site and help it compete successfully was identified as the data itself. Information relating to the products was at its best, poor. New information, clearly laid out and presentable, gramatically correct, composed with flair, was required for thousands of products - in order to satisfy user requirements and compete in a demanding market. When presented with such a challenge, Low Cost Bathrooms turned to HighwaySoft.
HighwaySoft have successfully provided the required information and re-categorised the site, utilising their bespoke admin system. The task is not complete however, as the product range at Low Cost Bathrooms changes constantly in order to satisfy customer demand, but HighwaySoft are able to schedule regular maintenance in order to keep the site fresh and up-to-date.
Low Cost Bathrooms
Fitness Megastore
→ Content Management
Fitness Megastore were well aware of the importance of good content when they were designing their site. They contacted HighwaySoft and asked us to create many of the major brand products, along with their buying guides. With competition in the fitness arena being very strong, it was important to generate good unique content, which was different to the standard text that was contained within most sites.
Images were also sourced for the products. Again it was important to provide high resolution images, so that the images still look good when they were zoomed in on.
As product maintenance is an ongoing matter, it is advised to take out monthly maintenance for your data. This ensures that HighwaySoft can allocate some time on a monthly basis to keep your site fresh and up-to-date.
Fitness Megastore
Maintenance Contracts
Maintenance contracts
can be arranged to ensure that regular work such as CMS
is allocated and undertaken by HighwaySoft
on a monthly or otherwise agreed basis.This ensures that the
important
work of keeping your site fresh
and up-to-date
is not delayed due to other work commitments.Even for static sites, it is advisable to take out some
maintenance
for minor site tweaks and updates.
Product Images
Quality
images of products
can also be arranged, if no suitable images are presently available.A good
image
is essential for your customers. Products without images have a negative impact
on your site. The ability for a customer
to be able to view in detail a product should not be underestimated
.
Putting your business in the fast lane 